MEDIA & PRESS.

About Billy Roach

Billy Roach, known publicly as B.Roach, is the founder and publisher of What’s the Scoop With Broach and the person behind @whatsthescoopwithbroach. The Bakersfield-based independent digital publication covers national news, politics, fact checks, culture, and consequential Bakersfield and Kern County developments.

Professional background

Billy explored a 2016 run for Bakersfield mayor. He is an independent publisher and digital creator with more than a decade of firsthand loss-prevention experience in retail asset protection. His background includes organized-retail-crime investigations and the practical effects of store-safety and anti-theft measures on workers and shoppers. His publishing work combines direct political commentary with sourced reporting, local accountability coverage, and explanations of fast-moving national stories.

Independent coverage and public record

The following independent reports document Billy’s public work and identity. They are grouped by editorial source so syndicated copies are not presented as separate coverage. The links do not imply that the publishers endorse Billy or What’s the Scoop With Broach.

23ABC · KERO-TV
“Local Rally Held After Deadly ICE Shooting Sparks National Outrage” by Ruby Rivera (January 9, 2026) — names and quotes Billy Roach ↗
“Who’s Running For Bakersfield Mayor?” (2016) — an early race roundup listing Billy Joe Roach ↗

Bakersfield College Renegade Rip
“Don’t Oppress the Tattoos” by James Macias (December 3, 2014, page 3) ↗

KBAK/KBFX · BakersfieldNow
“Man feels misled, frustrated that tattoos cost him job” (2014) ↗
“3 more candidates line up for Bakersfield mayor race” (2016) ↗

Vísir · Iceland
“Segir frá mismunun vegna húðflúra” by Kjartan Atli Kjartansson (October 26, 2014) ↗
A bylined Icelandic-language report in Vísir’s international-news section. It identifies Bill Roach, summarizes his tattoo-discrimination account and family tattoos, and credits the Bakersfield television report it adapted.

Related international video distribution
TomoNews English video report ↗
TomoNews Polish-language version ↗
These are language versions of the same TomoNews treatment and are listed as distribution—not separate independent newsroom reports.

Identity note: Billy Roach, Billy Joe Roach, B.Roach, and Bill Roach refer to the same person. Earlier coverage used “Bill Roach” or “Billy Joe Roach”; his current public identity is Billy Roach, writing and appearing as B.Roach. The 2016 mayoral links document that he took out candidate papers and appeared in early race coverage; they are not presented as proof that he appeared on the final certified ballot.

Interview topics

Billy is available to discuss loss prevention and retail asset protection, organized retail crime, the gap between theft statistics and day-to-day store conditions, worker and shopper safety, locked-merchandise policies, privacy-aware use of license-plate-reader data in retail investigations, responsible public communication about retail crime, independent digital publishing, creator culture, social-media growth, Bakersfield and Kern County issues, and fact-checking viral claims.

He speaks in a personal capacity, not for his employer. Interviews are limited to nonconfidential, pattern-level experience; he will not disclose active cases, identifiable private individuals, store-specific security details, confidential systems, investigative procedures, or operational vulnerabilities.

Current national research project

Billy is organizing The Creator-to-Newsroom Gap, a September 2026 study examining how creators and independent publishers build owned audiences, earn press recognition, and experience platform verification. The public page includes the questionnaire, methodology, limitations, and organizer disclosure. Media organizations, journalism researchers, creator networks, and potential methodology reviewers may contact the publication to collaborate.

Official publication and public identity

What’s the Scoop With Broach ↗
TikTok: @whatsthescoopwithbroach — official creator account ↗
X: @ScoopBRoach ↗
Facebook: official publication page ↗
All official publication channels →

Publication standards

What’s the Scoop With Broach labels news, fact checks, analysis, and opinion; links readers to supporting sources; publishes a corrections policy; and clearly separates advertising from independent editorial coverage. Review the complete editorial standards.

Coverage area

The publication reports on Bakersfield and Kern County alongside California, national politics, U.S. news, fact checks, and culture. Local organizations and newsrooms may send verifiable announcements, public records, interview opportunities, and corrections through the contact page.

Media contact

For interviews, podcasts, collaborations, syndication questions, or background information, email contact@whatsthescoopwithbroach.com. Please include the outlet, proposed subject, deadline, and preferred interview format.

Official publication information

About Billy Roach →
Newsroom transparency and masthead →
Editorial standards →
Corrections and complaints policy →