ABOUT BILLY ROACH.
Published August 22, 2026 · Last updated September 4, 2026.
Publisher and independent voice
Billy Roach, known publicly as B.Roach, is the founder and publisher of What’s the Scoop With Broach and the person behind @whatsthescoopwithbroach. Based in Bakersfield, California, he covers local developments alongside national news, politics, fact checks, and culture.
Bakersfield roots, national reach
Billy took out papers for Bakersfield mayor in 2016 and appeared in an early 23ABC race roundup. His name does not appear on the final certified primary ballot, so this site describes that history as an explored mayoral run rather than a completed candidacy. Today, his direct, conversational approach reaches readers and viewers beyond Kern County. The publication grew from the belief that important stories should not belong only to the largest newsrooms or loudest commentators.
Loss-prevention background
Billy has more than a decade of firsthand experience in retail loss prevention and asset protection, including organized-retail-crime investigations and frontline safety. That background informs his public explanations of theft trends, anti-theft policies, and how workers and shoppers experience them. He speaks only in a personal capacity and keeps employer information, active cases, private-person details, security procedures, and operational vulnerabilities confidential.
How the work is approached
Billy combines curiosity, candor, and skepticism with a commitment to visible sourcing and clear distinctions between verified facts, developing information, and opinion. Readers can review the publication’s complete editorial standards and newsroom transparency and masthead disclosures.
Name and identity note
Billy Roach, B.Roach, and Bill Roach refer to the same person. Some earlier independent news coverage used “Bill Roach”; his current public identity is Billy Roach, writing and appearing as B.Roach.
Official accounts
TikTok: @whatsthescoopwithbroach — official creator account ↗
X: @ScoopBRoach ↗
Facebook: official publication page ↗
Contact
Story tips, correction requests, media inquiries, and collaboration proposals may be sent to contact@whatsthescoopwithbroach.com or through the website’s contact page.
Media and interviews
For interview requests, podcast appearances, creator collaborations, and background information, visit the media and press page.