DOCUMENT THE GAP
Measure the distance between a large platform audience and a durable website, newsletter, membership, or newsroom.
INDEPENDENT NATIONAL STUDY
THE CREATOR-TO-NEWSROOM GAP.
How do creators turn borrowed reach into an audience they own? What role do independent press coverage and platform verification actually play? This project is collecting the experiences needed to replace assumptions with evidence.
TEST ASSUMPTIONS
Compare audience size, independent coverage, verification status, and the practical consequences creators report.
CREATE A PUBLIC RECORD
Publish findings with transparent limitations so reporters, platforms, and independent publishers can evaluate the evidence.
PARTICIPANT QUESTIONNAIRE
ADD YOUR EXPERIENCE.
This questionnaire takes about five minutes. You may participate without providing your name, handle, or email. Contact information is requested only if you permit a follow-up or direct quotation.
0VALID RESPONSES RECEIVEDGOAL: 100
PUBLIC METHODOLOGY · VERSION 1.0
HOW THE STUDY WILL WORK.
The methodology is published before results are analyzed. Any material revision will be dated and explained on this page.
Who may participate
Adults who operate or contribute to a public creator account, newsletter, podcast, or digital publication. The study is not limited to verified accounts or professional journalists.
What the sample can show
Participants are recruited through open outreach and creator or journalism networks. This is a convenience sample, not a statistically representative census. The report will not claim that its percentages describe every creator.
How results will be reported
Responses will be summarized across meaningful groups. Categories with fewer than five responses will be combined or withheld when necessary to reduce identification risk. Associations will not be described as proof of causation.
When words may be published
No response will be quoted unless the participant expressly selects anonymous or named quotation permission. Contact details will be used only to verify or clarify a response and will not appear in the public dataset.
What remains private
Raw responses and contact information are stored privately. The publication will not sell participant information or publish email addresses. Public reporting will emphasize aggregated findings and verified, permissioned examples.
How responses will be screened
Duplicate, automated, internally inconsistent, ineligible, or clearly fabricated submissions may be excluded. The final report will disclose the number of collected and excluded responses and the reasons for exclusion.
When findings will appear
An initial findings report is planned for October 2026 after the field window closes and responses are screened. It will identify the final sample size, exclusions, question wording, analysis choices, and limitations alongside the results.
INDEPENDENCE & DISCLOSURE
TRANSPARENCY BEFORE RESULTS.
This project is organized by Billy Roach, founder and publisher of What’s the Scoop With Broach. Roach operates a large public creator account and has a direct interest in how platform recognition, independent coverage, and audience ownership affect creators and small publishers.
The study is not sponsored, commissioned, reviewed, or endorsed by TikTok or any other platform. Participation does not influence—and is not represented as influencing—any verification decision. The publication will report findings even when they complicate or contradict its original assumptions.
Questions about the study, methodology, collaboration, or data use may be sent to contact@whatsthescoopwithbroach.com.