Trump-Linked PAC Reserves $24.9 Million Across Six Battlegrounds; Musk Adds $2.4 Million in Texas

A new Trump-linked group enters six battlegrounds

WASHINGTON — A newly registered political committee connected to President Donald Trump's midterm operation has reserved more than $24.9 million in television advertising across Alaska, Georgia, Michigan, North Carolina, New Hampshire and Ohio, Reuters reported Friday, citing the political-ad research firm AdImpact.

The committee, No Going Back PAC, registered with the Federal Election Commission on September 1. Reuters found that it shares a treasurer, telephone number and address with MAGA Inc., Trump's principal fundraising operation, although the two committees are not formally affiliated in the federal records reviewed for the report.

The $24.9 million figure describes airtime reservations tracked by AdImpact. Reservations can be revised, canceled or expanded; they should not be reported as proof that every dollar has already been paid or that every advertisement has aired.

Musk's PAC adds to the Texas push

Reuters also reported that Elon Musk's America PAC has put $2.4 million into the Texas U.S. Senate contest, joining the $10 million MAGA Inc. buy reported earlier this month. Approximately $6.9 million of the combined outside spending is directed at advertisements opposing Democratic nominee James Talarico, according to Friday's report.

The earlier MAGA Inc. allocation was split between communications supporting Republican nominee Ken Paxton and opposing Talarico. Associated Press and Reuters tied that $10 million expenditure to a federal filing; campaign messages about taxes and health care remain disputed political claims, not findings certified by the FEC.

Friday's report says America PAC has spent more than $7 million nationally on digital advertisements, texts, voter calls, mail and other printed material. A PAC spokesperson declined Reuters' request for comment.

Outside spending is not a candidate donation

The FEC defines an independent expenditure as spending for communications that expressly advocate the election or defeat of a clearly identified candidate without consultation or cooperation with the candidate, campaign or political party. Super PACs may raise and spend unlimited amounts, but federal law bars them from making direct candidate contributions and requires independent activity.

That distinction matters. The reported money is not cash deposited into Paxton's campaign, and the reporting does not establish unlawful coordination by any committee or candidate. It also does not make a committee's advertising claims true.

No Going Back's September 1 registration means its complete donor picture will emerge later. Reuters reported that the timing delays full donor disclosure until late October. Voters should treat the eventual federal reports—not assumptions based on the committee's name—as the record of who financed it.

Money buys reach—not an election result

Trump said on September 4 that he intended to allocate $400 million to $500 million to help Republicans in the midterms. The newly tracked reservations demonstrate that a broader battleground push has begun, but the $24.9 million total remains only a fraction of that stated range.

Large purchases can saturate television markets and free candidate committees to spend elsewhere, but they cannot guarantee turnout or victory. Polls are snapshots, reservations can change and voters still decide the November 3 election.

The featured image is an authentic 2018 U.S. Justice Department photograph of Paxton delivering remarks. It is public domain and identifies the Republican candidate benefiting from part of the Texas spending, but it does not depict Trump, Musk, Talarico, No Going Back PAC, MAGA Inc., America PAC or any 2026 campaign advertisement.

Limits and what to watch

An advertising reservation is not necessarily a final payment, and outside spending is not a contribution to a candidate's campaign. The records and reporting do not prove unlawful coordination, establish the truth of campaign claims or guarantee an election result.

The next development to watch is formal expenditure reports, donor disclosures due later in the campaign, changes to reserved airtime and records showing what the groups ultimately paid and aired.