YOUR BUSINESS.
IN THE CONVERSATION.
Reach an engaged audience through What’s the Scoop With Broach — an independent publication covering Bakersfield, Kern County, politics, public safety, and national stories.
START SMALL.
GROW WITH US.
Introductory packages are available to a limited number of businesses. Final placement, dates, and deliverables are confirmed before purchase. Current audience information may be shared privately with qualified advertisers rather than displayed publicly. Results vary; clicks, sales, views, and other outcomes are not guaranteed.
One responsive website banner or sidebar placement for 30 consecutive days.
- One website placement
- One business link
- 30 consecutive days
Website visibility plus one clearly disclosed promotional post. Placement dates and the social channel are confirmed before purchase.
- Website placement for confirmed dates
- One disclosed social post
- One business link
A clearly labeled feature in the partnership section, website placement, and two disclosed social posts. Dates and channels are confirmed before purchase.
- Website placement for confirmed dates
- Two disclosed social posts
- One labeled partnership-section feature
A coordinated campaign using the listed components. Placement dates, social scope, and newsletter timing are confirmed before purchase.
- Premium website placement
- One labeled partnership-section feature
- Social scope confirmed in writing
- One newsletter sponsor mention
A SMALLER WAY
TO START.
Employers and event organizers can use focused local options without buying a full advertising campaign. Each request is checked and confirmed before payment.
Verified Bakersfield and Kern County job listings, Featured placement, social Hiring Boosts, and a three-listing Hiring Partner package.
VIEW JOB LISTING OPTIONS →Verified paid event listings, Featured calendar placement, and an Event + Social option for local organizers.
VIEW EVENT PROMOTION OPTIONS →WHERE YOUR
MESSAGE CAN RUN.
Placement is matched to the campaign and available inventory. Advertisers may request appropriate topic adjacency without influencing which stories are covered.
Responsive placement on an available homepage, local-news, section, sidebar, or story-feed position.
A clearly labeled business profile separated visually from independent reporting and fact checks.
One clearly boxed sponsor message, business link, and disclosure in an available reader email.
A disclosed post created for the selected campaign and adapted to an available social channel.
HOW A CAMPAIGN
WORKS.
- 01REQUEST
Choose a package and tell us what you want to promote.
- 02CONFIRM
Availability, placement, dates, materials, payment, and revisions are confirmed in writing.
- 03LAUNCH
The campaign runs with a clear paid label and a trackable business link.
- 04REPORT
Available campaign-specific results are shared privately with the advertiser.
All paid placements are clearly labeled. Advertisers never control independent reporting, fact checks, conclusions, corrections, or newsroom decisions.
READ THE COMPLETE ADVERTISING & SPONSORED CONTENT POLICY →LET’S BUILD
YOUR CAMPAIGN.
Send the basics and The Scoop will respond from contact@whatsthescoopwithbroach.com with availability and next steps. Have your business link, logo, short message, and rights-cleared images ready if requested.